Our investment is management time and the IP we bring to them. Describing the deal, Secret Cinema CEO Max Alexander told Screen: ”A great deal of the cost and investment is borne by SMG. SMG Live has the exclusive licence for the show in China. SMG Live is part of major media and entertainment company Shanghai Media Group (SMG), and has previously produced Chinese versions of Mamma Mia! and Cats. Secret Cinema Presents Casino Royale will launch in Shanghai on November 23, in partnership with Chinese events company SMG Live. Secret Cinema, the UK-based immersive cinema event company, is expanding into China later this year.
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